About Firefly

Dr. Fresh is the creator of the Firefly┬« toothbrush, the number one selling kids’ toothbrush in the country. We are privileged to say our flagship product has helped children to develop excellent lifelong oral care habits, and proud that we can also help reverse the childhood cavity epidemic in our country.

Our products are always built on an ongoing dialogue with kids and families, and that is why we pride ourselves on being an “idea factory,” not just a manufacturer of oral care products. Three years ago, we established our annual “Be A Dental Inventor” contest for elementary school children. The contest has become a much anticipated element of February’s National Children’s Dental Health Month, and the entries are an ongoing source of inspiration for us. When a child’s imagination is fired, the world is a richer place. And we remind ourselves of that every day by keeping the fantastic toothbrush drawings we receive on the walls at our headquarters.

Through our contest and many other outreach programs, as well as our products, we at Dr. Fresh seek to engage and to educate, and to provide practical and affordable tools and solutions that work every day to combat childhood cavities.



Dr. Fresh, LLC
6645 Caballero Blvd
Buena Park
CA 90620
Rocket Fuel