Privacy Policy

Overview

 

Dr. Fresh, LLC and its affiliates (collectively, the “Company”), the creator of the Firefly® toothbrush and operator of “FireflyToothbrush.com” (the “Site”), recognizes and respects the privacy of users of the Site.  This  Privacy Policy (the “Policy”), as modified from time to time by the Company, describes the information the Company collects through the Site, and how we use that information.  Your access and use of the Site constitutes your understanding and acceptance of this Policy and the Company’s information collection and use practices.  If you do not agree with the Policy, please do not access and use the Site.

 

The Company may amend this Policy at any time without specific notice to you.  The most recent form of this Policy will be posted at all times on the Site, and you should review this Policy each time upon visiting or using the Site.

 

Information We Collect

 

You may voluntarily submit information throughout the Site that personally identifies you when you choose to participate in offers or programs, purchase products, or otherwise provide information directly to us.  The personally identifiable information may include your name, email address, postal address, phone number, fax number, age, date of birth, payment information (such as credit card), product preferences or behaviors, future communication preferences, or demographic information.

 

When you visit the Site, use the Company’s services, or view online advertisements, the Company may also use “cookies” and other technologies to passively collect information about you that does not identify you personally.  This information may include your browser type and operating system, your IP address, the length of time you spend on the Site, the pages you visited within the Site, which web sites you visited before coming to the Site, links you click, and web sites you access when you leave the Site.

 

If you provide the Company with your email address and opt in to any email notification features that the Company may have or may develop in the future, you may receive emails from time to time from the Company.  Each email you receive from the Company will contain an “unsubscribe” link at the bottom of the email message, which will provide you the opportunity to opt out of receiving future communications from the Company by clicking on the “unsubscribe” link and following the “unsubscribe” instructions.

 

The Company may collect and use information that identifies you personally when you submit comments, questions, or suggestions through the Site.  For example, if you submit questions or information requests, we will use the information you provide to respond to you.  We also may collect and use your information to contact you when necessary for other administrative purposes.  Such email will be maintained in accordance with the Company’s corporate email and document retention policies.

 

How We Use Information

 

We use information collected from and about you to provide the products and services you request, to tell you about other products and services offered by the Company, and to manage our web sites and servers.  We may also use the information collected to send you samples, products, and information, develop new products, enroll you in contests or offers you request, to create and manage an account, to process payment for purchases or other services, to develop and provide advertising tailored to your interests, to analyze the use of the Company’s products, services, and web sites, to determine the effectiveness of our advertising, and to understand how you arrived at the Site.

 

We may use and combine passively collected anonymous information to provide better service to the Site visitors, customize the Site based on your preferences, compile and analyze statistics and trends, and otherwise administer and improve the Site for your use.  Such information is not combined with personally identifiable information collected elsewhere on the Site unless you have consented.

 

Information Sharing

 

The Company does not and will not sell or disclose your personally identifiable information to marketers outside of the Company, and will only share personally identifiable information as provided below and within the Company.

 

The Company may engage third party service providers to perform various services on our behalf.  We may need to share your personally identifiable information with them.  We require that our service providers keep personally identifiable information confidential and not disclose it to third parties, and not use it for any other purpose.  For example, we may rely on a service provider to fulfill your product and service requests and answer your questions, host our web sites, mail products samples, manage payments, analyze data to send more targeted communications to you, conduct research and analyze data to improve our products, services, and web sites.

 

In other situations, we may disclose your personally identifiable information if the Company is sold to another company or the Company acquires or merges with another company, where permitted by law to protect and defend the rights and property of the Company, including the Terms of Use, and when required by law or any governmental authority.

 

Cookies and Other Technologies

 

The Company may make use of “cookies” on the Site.  Cookies are small text files that are stored on a user’s computer by a web server based on the permissions set in a user’s browser software.  A cookie itself is not designed or intended to read any information from a user’s computer (other than the contents of the cookie); rather, it is an identifier used by the web site that originally placed it on your hard drive.  The actual contents of the cookie information can be retrieved by the same server to identify the computer and subsequently to customize, monitor, or regulate the use of a site based on information stored in the cookie and the host server.  Therefore, cookies only identify the user’s computer to the web site that may correlate other information, including personally identifiable information, with the cookie. Cookies allow the Company to automate access and data entry functions of the Site such as login information, correlate online ordering information for purchases, tailor the Site to your preferences or interests, or customize promotions or marketing, including advertisements on other web sites. In addition, cookies allow us to track usage of the Site to determine which areas are useful or popular and which are not, thereby enabling us to improve and update the Site effectively.  You have the ability to accept or decline the use of cookies. Most browsers automatically accept cookies, but you may modify your browser setting to decline cookies if you prefer. If you choose to decline, you may not be able to fully experience the interactive features of the Site.

 

We may allow third parties, including business partners and ad networks, to display advertising on the  Site.  Some of these companies may place a cookie on your computer to recognize your computer each time they send you an online advertisement.  This enables them to understand where you, or others who are using your computer, saw their advertisement and deliver ads that they believe are of interest to you.  We do not control these companies’ use of cookies.

 

Security

 

The Company uses reasonable efforts to protect your personally identifiable information collected through the Site from access, loss, misuse, alteration, or destruction by any unauthorized party.  We limit access to personally identifiable information to those who have a business need.  We keep personally identifiable information only for a reasonably needed amount of time.  When we provide your personally identifiable information to our third party service providers, we require those companies to protect the information and not use the information for any other purpose.  When we collect or transmit sensitive information, such as a credit card number, we use industry standard methods to protect that information.

 

Information Transfer

 

Your personally identifiable information may be transferred to, stored, and processed in a country other than the one in which it was provided.  This may include the United States.  When we do so, we transfer the information in compliance with applicable data protection laws.  We take steps to protect personally identifiable information no matter what country it is stored in or transferred to.  We have procedures and controls as appropriate to help sure this.

 

Children’s Online Privacy

 

We care about the privacy of children and recognize that children’s use of the internet and email raise special concerns regarding privacy and security of information.

 

It is our intention to adhere to the Children’s Online Privacy Protection Act and its rules on collecting personally identifiable information from minors.  We remind and encourage all parents to check and monitor their children’s online activities.

 

We do not intend to collect personally identifiable information from children under the age of 13 online, and if we determine that a child under 13 has provided personally identifiable information, the Company will delete that information.

 

Parents have the right to review and have deleted any personally identifiable information we have collected from their children, and refuse to permit further collection of that information.

 

Third Parties

 

Except as otherwise expressly included in this Policy, this Policy addresses only the use and disclosure of information we collect from you.  If you disclose your information to others, including third party web sites, different rules may apply to their use or disclosure of the information you disclose to them.  The Company does not control the privacy policies of third parties, and you are subject to the privacy policies of those third parties where applicable. We encourage you to ask questions before you disclose your personal information to others.

 

Contact Us

 

If you have questions or concerns regarding your privacy, please contact the Company directly at:

 

Dr. Fresh, LLC

Attn: Legal

6645 Caballero Blvd.

Buena Park, CA 90620

legal@drfresh.com

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